Kunstadt Sports Logo Redo
The first thing I did when I started my job was to re-create the Kunstadt logo. The original .eps file I received was outdated and was most likely “traced” from a hand drawing. There were issues with the colours and it contained stray and unconnected anchor points to name a few.
The following is a list of major changes I made to the logo:
- Tweaked Pantone colours (reflex blue and bright green & pink were replaced).
- Fixed “broken” tennis racquet strings”
- created CMYK, SPOT and RGB version of the logo with dark and light background versions
- later (maybe 2020ish) I added highlights and shadows to the logo when designing vinyl for the company van. This “3d” version was used exclusively (except in some print applications such as embroidery) ever since.
