ALEX McTAGGART

GRAPHIC & WEB DESIGN EXPERIENCE

MY DESIGN EXPERIENCE

I’m a Graphic Designer known for my creative and strategic thinking. With a background spanning Design, Website Management and Production Management. I thrive on tackling challenges and applying creative and critical thinking to develop impactful solutions and designs.

As a Graphic Designer my experience includes:

Creation of original, high-quality graphics for web and print
Logo re-creation and modernization
Creating artwork for print (CMYK, Separations, Imposition etc.)
Conceptualizing ideas from client requirements
Pre-Flight artwork for press
Creating Brand Style guidelines

As a Website Manager my experience includes:

Website creation and management (Shopify & WordPress)
Advanced Shopify expertise (Metafields, Flow, theme customization)
Implementation of analytics tracking for website improvement (SEO, PPC, etc.)
Management of Google Ads PMax campaigns
Working knowledge of HTML, CSS, and Liquid

View my resume on Linkedin

Key Skills:

  • Graphic Design: Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating a wide range of digital and print assets.
  • E-commerce Specialist: Extensive Shopify experience, including theme customization, app integration, product catalog management, and inventory control.
  • Website Management: Experienced in WordPress and previously in managing the O’rawa Ski Show website.
  • Production Management: Prior experience in print production, including artwork preparation and printer management.
  • Digital Marketing: Experience with Google Ads (PMax), email marketing, and website optimization for increased sales and engagement.
  • Data Analysis & Optimization: Knowledge in implementing analytics tracking and data-driven recommendations for website improvement.

LIFETIME of ADOBE experience

The amount of hours I have spent in Photoshop and Illustrator are incalculable.

In my spare time I also use Lightroom & Premiere for photo & video editing. I also have used Firefly & built-in AI extensively (outpainting especially)

Some of my proficiencies within the Adobe suite are:

  • Colour space management
  • Layer masks & adjustments
  • Typography & Text editing
  • Exporting for specific outputs

10 Years Shopify experience

When I began working for Kunstadt Sports I only had WordPress (+ woo-commerce) experience. Since they had decided upon using Shopify for their e-commerce solution I had to learn the platform right away. Having since grown with Shopify, I am now adept at managing any website built on the platform with confidence.

Some of the my main strengths are:

  • Theme editing using liquid and .css
  • plug-in stack management
  • Metafields & Metaobjects
  • Google Merchant Center integration
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